The Art of Colour, Refined.
True luxury in hair colour is more than beautiful colour. It is colour with luminosity. Texture that feels soft and refined. And a result that feels naturally, unmistakably you. This is why we choose L’Oréal Professionnel iNOA. iNOA is a professional, ammonia-free permanent hair colour system powered by innovative Oil Delivery System (ODS) technology. With a formula containing approximately 60% oil, iNOA brings together professional colour performance and a more comfortable colouring experience. Because colouring your hair should not simply be about changing its colour. It should be about elevating the way your hair looks and feels.
Colour, Without Compromise.
For many people, hair colour is a form of transformation. The right shade can illuminate the complexion, refine your overall appearance and express a completely different side of your personality. But we believe that beautiful colour should not come at the expense of how your hair feels. iNOA’s ammonia-free formula provides a more comfortable colouring experience, while its advanced colour technology helps create rich, dimensional and luminous results. From timeless natural browns and sophisticated cool tones to modern, personalised shades, iNOA offers a versatile colour palette that allows our professional colourists to create a look designed specifically for you.
More Than Colour.
Great professional colour should look beautiful not only when you leave the salon, but as part of your everyday life. We look at the details. How the colour catches the light. How the tones create depth and dimension. How the hair feels when you touch it. And how naturally the colour complements your features. iNOA is designed with both colour performance and the appearance of hair texture in mind, helping hair look softer, smoother and more luminous after colouring. For clients with grey hair, iNOA also offers professional grey coverage. Your colourist can customise the formula according to your percentage of grey, natural hair colour, hair condition and desired result — creating coverage that looks natural, balanced and sophisticated.
Your Colour. Your Signature.
We believe there is no single colour that is perfect for everyone. The same shade can look completely different depending on your skin tone, natural hair colour, hair condition and previous colour history. That is why, at La’Gent by Danai, choosing iNOA is never simply about selecting a shade from a colour chart. Your colourist will consider your natural base, previous colour history, grey percentage, hair condition and personal style before creating your colour formula. Because the best colour is not simply the colour that looks beautiful on someone else. It is the colour that brings out the best version of you. This is why choosing iNOA is more than choosing a hair colour. It is choosing a more considered approach to professional colour — one that brings together technology, artistry and individual beauty. Professional colour. Refined texture. Individual beauty.
iNOA —
Experience. Innovation. INOA. At La’Gent by Danai, colour is not simply applied. It is designed.